Qué es el CPL?
Costo por Lead o CPL, es la plata que inviertes en generar un Lead o cliente potencial para tu Marca. Ya se al registrarse el Newsletter de tu sitio, actives campañas en Google Ads, Facebook, Instagram o Twitter. O de la manera vintage, intercambiando tarjetas de presentación o recabando datos de contacto en una Expo de forma escrita.
Y cómo se cuanto cuesta Apá?
Muy fácil, si invertimos $5,000 pesitos y conseguimos 300 clientes interesados en nosotros , entonces:
CPL = 5,000/300 = $16.66 pesitos es el Costo por lead
Algún día todos esos leads se convertirán en clientes…
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