Super Bowl, Súper Spot
La edición 55 del Super Bowl llegó en tiempos de pandemia, con un estadio al 30% de su capacidad total, Sarah Thomas haciendo historia por ser la primera mujer árbitro, The Weeknd en el espectáculo de medio tiempo. Tom Brady ganando su séptimo anillo y Tampa Bay Buccaneers ganando el trofeo Vince Lombardi en su segunda participación del Súper Tazón.
Los spots de 30 segundo llegan a costar hasta $6 Millones de Dólares, una cantidad un poco exagerada (dirían los envidiosos) pero si les sirve de consuelo, es la publicidad más vista en el mundo. Obvio que las Marcas (que pueden pagarlo, aunque sea el budget de todo el año) con un poco de disgusto pagan esa cantidad para mostrarle al mundo mundial, que es lo nuevo novedoso que traen.
Un anuncio a la vez
Siendo que no es nada barato pautar un spot en este espacio televisivo, donde más de 100 millones de espectadores están atentos a cada segundo que transcurre, las marcas invierten grandes presupuesto de Marketing para tener la mejor creatividad plasmada en un video de hasta 30 segundos.
Marcas cómo Amazon, Uber Eats, Cheetos, Michelob Ultra, Doritos, Bud Light, Ford, Toyota, Cadillac Tuvieron su spot en el Super Bowl LV con personalidades cómo Big Bird, Timothée Manos de Tijeras, Winona Ryder, El Mundo de Wayne, Shaggy, Serena Williams, Matthew McConaughey, Lenny Kravitz, John Cena entre otros más.
All-Electric Cadillac LYRIQ, Timothée Manos de Tijeras
Doritos 3D, Flat Matthew Super Bowl LV
Cheetos, It Wasn’t Me SUPER BOWL LV OFFICIAL VIDEO
Wayne’s World – Wayne and Garth are Back, Uber Eats
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Jason Alexander Hoodie, Tide
Amazon, Alexa
Dolly Parton Works “5 to 9”
John Travolta haciendo un TikTok
Michelob Ultra, Happy
Michelob Ultra version 2
Amy Schumer, Mayonesa Hellmann’s
Bud Light, Legends
Bud Light, Seltzer Lemonade
Rockstar Energy, Lil Baby
Twas the Night Before Super Bowl, Frito-Lay
Stella Artois, Heartbeat Billionaire
Chipotle, Can a Burrito Change the World?
M&M’S Super Bowl 2021 (featuring Dan Levy)
Sam Adams
Pringles, 2021 Flavor Stacking Space Return
Counting MTN DEW MAJOR MELON™ with John Cena: A ONE MILLION DOLLAR Tutorial
Vroom Official Big Game Commercial 2021
Mercari, Your Marketplace | Get Your Unused Things Back in the Game
Finish Strong: Extended Version | Super Bowl LV Commercial, Ford
Small Biz Goes Big | Fiverr Big Game Teaser
Tony Romo for Skechers Max
Team State Farm Roster | Tease
Oikos Pro #PROFACE
Let’s Grab a Beer | Anheuser-Busch Super Bowl LV Commercial
TurboTax Live 2021 Super Bowl Commercial “Spreading Tax Expertise Across The Land”
Defy Logic | Logitech | Big Game Commercial
Dexcom Official Big Game Commercial 2021 with Nick Jonas
WeatherTech Family Super Bowl Commercial 2021
Meet the King | Jimmy John’s
Klarna Presents: The Four Quarter-Sized Cowboys
The Rising – 2021 Big Game Commercial | Indeed
Cut Out With Cutwater
No Way Norway | General Motors
Toyota Big Game Commercial: Jessica Long’s Story
Dr. Squatch – You’re Not A Dish
We are all investors | Robinhood
Bass Pro Shops and Cabela’s Super Bowl Commercial 2021: Get Back to Nature
Come Clean to Close the Chore Gap
Guinness x Joe Montana: GOAT
“The Neighborhood” DoorDash Big Game Commercial
Drake from State Farm :30 | State Farm® Commercial
Certain Is Better | Tracy Morgan, Dave Bautista & Liza Koshy
Ad Meter 2021: Oatly
Sigamos con el Networking y suscríbete al #MarketeroNews
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