Qué es el CPM?
CPM o Costo por Mil Impresiones, es una métrica que ocupamos en Marketing Digital para conocer cuantos Pesos y centavos nos está costando generar Mil Impresiones en nuestras campañas.
Y cómo saco mi Costo por Mil Impresiones?
CPM = costo / impresiones x 1000, Así de sencillo puedes conocer el Costo por Mil Impresiones de tus campañas digitales.
Invertí 1,000 pesos en los anuncios de la Tamalería y generé 10,000 impresiones, mi CPM fue de 100 Morlacos
Junto con el CPC, el CPM son de las principales métricas que si o si debemos tener en la mira para saber si nuestras campañas están teniendo el performance que necesitamos.
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