Costo de Adquisición de Clientes Nuevos
- Qué es el CAC?
El CAC o Costo de Adquisición de Clientes Nuevos es la inversión que realizamos para obtener cada cliente nuevo, que nos genera una compra en nuestras propiedades digitales.
- Cómo se calcula?
CAC= Costos de campañas ÷ Los Clientes Nuevos Adquiridos
Para que nos sirve?
Con el CAC, podemos saber cuáles medios, campañas o inversiones nos están generando El Costo de Adquisición de Clientes Nuevos más caro o barato para realizar las optimizaciones necesarias en nuestras campañas.
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