LTV o Lifetime Value
Qué es el Lifetime Value o LTV?
El Lifetime Value es el valor en pesos y centavos de los ingresos que nos genera un cliente durante el tiempo de vida que sea nuestro Fan
En otras palabras, es saber si nuestros clientes realmente están dando rentabilidad a nuestro negocio o si mejor nos dedicamos a vender Pan.
y eso cómo se calcula?
LTV= (Gasto Promedio x Recurrencia) x Vida Cliente
Tan fácil como:
Saber cual es Gasto Promedio que realiza en sus compras X el número de veces que nos regresa a comprar (en un periodo determinado) X el tiempo de vida del cliente (el número de años, meses que se queda como nuestro cliente).
Muy sencillo verdad? y tu ¿sabes cual es el LTV de tus clientes?
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